It starts with a car parts online store, and the next thing you know, you are sucked down some rabbit hole of car parts containing high amounts of aluminum, weird sensors, and seals that are verbally described in such a way that they sound more magical than they should, considering it’s just about a car. Buying car parts is no longer an adventure that takes your physically going into a garage with poor lighting, where your hands also need to get dirty. The modern era has dawned, and now all of it is digitized, which means even searching is akin to finding a treasure chest. The problem is knowing which chest actually has gold and which one has glitter-covered rocks.
The fun thing with shopping for auto parts is that even the most careless driver is going to become a detective now. You literally read descriptions of what a product is, decipher coded abbreviations, and begin to compare prices with a frenzy that a person bidding on a collectible item at an auction would display. You thought that shopping for a discount at a supermarket is fun, but waiting for a turbocharger that is a fraction of the price that people normally pay is going to make a mission to change the air filter a worthy story.
The Psychology of Clicking ‘Add to Cart’
What then, is the high experienced when we finally find that very brake pad on the internet? Maybe the same as that when one is able to complete a challenge of a puzzle with a missing piece. The click on the computer screen far from a mere functional event is actually a journey into promises, full with every icon of the product that one sees.
This maelstrom of feelings at times results in even more hare-brained repercussions. Perhaps somewhere in the later stages, you are known to own a car steering wheel cover with a panda theme or glow-in-the-dark valve caps on your tires.
