What is SEO? Search Engine Optimization In Plain English

Estimated read time 4 min read

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. There are a number of key things you should be doing to achieve this. But for now, this article will provide you with a brief overview on the three biggest mistakes you can make in SEO. Hopefully, by highlighting these mistakes, you’ll understand why they are so detrimental to your marketing efforts.

Building and maintaining a professional website is vital for successful SEO. Whenever you are creating or tweaking your website’s look and feel, always keep it consistent. If you don’t want people to mistakenly think that your URL is that of a spam site, then ensure it is at bare minimum 100% legible. And whatever you do, don’t throw text and images into your articles that are too small or diffiicult to scan. Having all of your information easily accessible on one place like your website, means that if someone is looking up information online, they will likely be able to find it. Why is having a website important? Because it tells Google exactly what you provide value to your audience and website. Just like a good shopper or restaurant fills their online shopping cart with the most relevant products and services they carry, good search engines use the information you provide about your business to determine the best fit for search results.

At the same time, having a website ensures that potential customers are able to easily find and contact you on the subject of your business. Indeed, when you are logging on to your website and searching for information, your first result is always going to be your contact information. If you don’t provide it, someone else will fill that position for you. And when someone does fill that position, you don’t want to be one of the few that are ignored completely. This is precisely the kind of outcome you’re looking for when it comes to SEO.

So, if you want to be successful as a self-hosted blogger, you need to invest some time and effort into ensuring that your website is up to date with the latest software and technology tools for building and managing a website.

The tools that you use for your SEO mission often determine how well you perform on other parts of your marketing strategy. Yet, out-dated technology makes it difficult and difficult for you to provide the quality of customer service and visibility that searchers desire and expect. Inadequate technology can cause you to overlook something while you are researching how to perform a certain task.

But, for many businesses, particularly eCommerce ones, the process of SEO is far from simple. Many companies struggle with non-conventional and challenging SEO practices, without adequate resources and knowledge. But let’s bring in the experts to help you. Here are seven tricky-to-get-right steps every business must take to optimize its site for search engines.

Moreover, using keywords incorrectly can result in websites being penalized by search engines. Google’s algorithms consider keywords when assessing your site. If your keywords include phrases that aren’t relevant to your site, it could hurt your ability to rank for specific keywords later on. As a business owner and part-time SEO expert, creating a keyword-optimized URL is paramount to user-friendliness. Any URL is only as good as the internal links you create within it.

There are three reasons why you would want to make sure your keyword-optimized URL was accessible by search engines. The first is so that people can easily and quickly navigate you for information or products. Secondly, it’s good SEO. Finally, and these points are massively important, it’s good internet marketing. Let’s dig in and see what makes a good keyword-optimized URL.
This comes from the Moz Barometer’s choice of the most-used keyword in the U.S. This is one of three priorities you should focus on when choosing a keyword-optimized URL. The other two are page authority and Facebook likes.

Having a good keyword has a positive impact on your overall website. Your search engine rankings are optimized when relevant keywords appear frequently within your page content, ensuring users can find the information they are looking for more easily. Moreover, having a good keyword on your page makes your information easier for people to find via a search engine.

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