Using promotional gifts to market your business can be a rather slow process and it isn’t easy to measure your level of success in terms of loss and profit alone. The primary purpose of promotional marketing is to improve recognition and outreach to create new channels of business.
Whether you are a small business or a non-profit organization, here are a few tips to help you choose the best promo items that will make your business stand out.
Know Who You Are
Needless to say, it is important that you know your services and products inside out. Aside from this, however, you should also be familiar with your company values, the type of image you hope to express, the message of your brand, and what you represent.
You should create your marketing strategy according to these. Ask yourself whether the product suits your brand or not. For instance, for businesses that belong to the educational industry, customized curtains might not a good option but custom pens might be better.
It may sound obvious but you can only know your customers if you also know yourself. It means that you should tailor your products to cater to your target customers’ needs while you build your brand at the same time. You can distribute a specific promo product to your existing customers and choose another product for prospect customers. This is because you want to convey two diverse messages, one being a reminder while the other is an invitation.
Think About Your Location
You also have to consider where and how you plan to distribute your promotional gifts. If you will distribute them during your company picnic, you can have better flexibility in customizing bigger promotional gifts such as cooler totes.
For trade shows, you might want to opt for something lighter such as convention totes. The main idea here is that you should consider the product distribution when choosing the most appropriate and effective promotional items.
Try to Be Unique
As far as promotional items are concerned, most of the time, businesses settle for generic products they personally like but can become forgettable in the end. The main goal here is to convey the message of your brand in such a way that it will be remembered and your customers will be appreciated.
To create the right impression and put your best foot forward, choose promotional gifts that fits your brand and relates to customers on a more personal level. Choose an item that can serve as a memorable keepsake instead of a generic product other companies may use.
You also need to consider the types of items your competitors may likely give away and choose something different while still representing your company creatively and appropriately. If your competitors give out phone holders, consider what makes you unique and use this as a basis for your decisions.
You see, there is so much more to promotional gifts than what meets the eye. These highly valuable tools should be part of your marketing strategy at all times.