Ways To Earn Traffic In Real Estate Websites.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. More than 80% of home buyers view the websites relating to real estate‘s as the most important source of information recent surveys have shown. When hunting for a house, about 40% of home buyers also go online. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. This is due to the fact that they are key engagements on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. Property testimonials need to be included in the video. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.
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