The Importance of Google Keyword Planner
A much better version of AdWords Traffic Estimator and Google Keyword Tool is the Google Keyword Planner, which was created for new ad campaigns to target the ad groups for pay per click advertisers. Google Keyword Planner may be developed as a better version for ad campaigns, however, its application can also be used as part of a search engine optimization strategy.
The importance of Google Keyword Planner’s features for SEO
A huge search volume data is contained in the Google Keyword Planner, and even if these data are estimates, still they are useful for search engine optimization, such that the SEO developer is able to track if the chosen keyword has difficulty in being used for SEO, to which this will be a hint of using another keyword term to help optimize the website’s content. SEO developers are given the idea from the Google Keyword Planner’s cost per click data, as to how much business companies are willing to invest in the key search terms, which results into good ranking status, as well as an increasing conversion rate for developing traffic in the website. Keyword data helps in giving an estimate of ranking better and in Google Keyword Planner, you are able to search for hyper-local search terms.
To use the Google Keyword Planner, before you can access in it, you have to open first an AdSense account, afterwards, log in by selecting “Tools and Analysis” to see the keyword planner, where you can search for the following: keywords, ad group ideas, enter keywords for estimates for searching on traffic rates or comparing one SEO term against another, and using the Planner for SEO purposes, just click on that option.
Beneficial uses of the Google Keyword Planner
By availing of the Keyword Planner capability, you gain the following access advantages: lets you search via keywords, such that the data will help you analyze which keyword terms are ranking well; you can enter a landing page, either your website or another, for you to learn which keywords are relevant to the page; lets you search by product category for you to see the data from thousands of keyword categories; and you can exclude or include keywords based on the cost per click or those that are already associated with your account, either on estimated monthly search volume. By allowing yourself to benefit from using the Keyword Planner, you are able to view keywords either as a grouped view, which refers to a keyword list, or a list view which is an equivalent to keyword niches.
Working on a keyword plan with Google Keyword Planner
If your intention is the SEO content of changing the keywords that are associated with your website content and sub-domains, so your website can rank high in the search engine results, by accomplishing this intention via Google Keyword Planner, you still have to access into the AdWords account, and then take the SEO purposes option.
It actually depends on the objective, but if your purpose is to strengthen your keyword for your website to get a better ranking, Google Keyword Planner is a better option tool, since Google Keyword Tool was intended to make it easy to select keywords for pay-for-click ad campaigns and strategically plan your ad campaigns.