Some of the Reasons why Email Marketing is Leading in the New Economy. The strongest marketing channel is the email marketing. It yields the best results if it is backed up by an effective email marketing strategy. The overall marketing strategy and business plan are part of the email marketing. Email marketing strategy gives you a chance to market all your products and services using the email. You are able to meet your goals and make a lot of profit if you market your products and services via email. It is the desire of every businessman to get new customers and maintain the old customers. All the business men will only invest their time and resources on things that will be profitable to them. Below are some of the reasons why email marketing is being used in the new economy. The first tip of email marketing is building credibility. Most of the businessmen conduct business with people they know, like, and those that they trust. With email marketing you get a chance to build credibility with the customers you have as you share informative information with them. You will be able to boost your sales if you use the email marketing strategy in the new economy. The email platform is a mature channel that you can use to contact your online customers. Email marketing services are durable and they enable you to convert leads into buyers and buyers into leap customers. Email marketing is being used in the new economy because it is accessible on almost all the devices. Email marketing is the best tool that helps businesses in the new economy to take advantage of the mobile technology. The reason why email marketing is being used in the new economy is because it has a professional look. All the emailing templates are designed in a way that they will look professional in your customers inbox. Email marketing has the ability to generate leads that are why it is being used in the new economy. With email marketing you are able to get a chance to get new customers and you will be able to nature the relationship. With the email marketing you are able to promote services that are why it is being used in the new economy. Email marketing is being used because it has the ability to attract new clients. It is able to generate calls that are why it is being used in the new economy. Email marketing assist you in building your brands that are why it is being used in the new economy. Email marketing is the best because it is the only medium that will remain private and the information shared between the buyer and the seller is protected.