How to Protect your Business Reputation Online
The company’s reputation is considered as its most valuable asset. Losing clients and sales is possible if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. In life and in business, we stand or fall on the status of our reputation. Companies spend many years and a lot of money doing staff training, customer service policies, listening to customer feedback and more in order to build a strong, solid and positive reputation. A reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words, despite everything a business can do. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. If you did some error, you should not be afraid to admit it and take public actions to make it right. What people respects is that you have admitted that you committed a mistake and sincere to make it right. This fact may be able to put more confidence your business motives and ethics.
We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments, as a business. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
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