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Why Video Quality is King

The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. The competition is tough and everyone wants to achieve that customer satisfaction which is now the primary aim of producers, outpacing all other efforts to benefit the consumers. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.

We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. In other words, offering a universal cup and a cover with a hole may aggrieve or wrong some customers because they don’t drink their coffee in these types of cups and can cause a spill.

Information dissemination is another important consideration when you are marketing your products. Everyone today affects that fact that content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. This means that you don’t only give something for your viewers to watch or read per se, but they have to see value in it even while information is gradually supplies to them. And so the fight between video quantity and video quality.

So producing a lot of videos (video quantity) is not really enough but what is more important is the kind of video you present (video quality). By that we mean, making sure that the content behind the video that you provide is right for your audience. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.

Therefore in the marketing world today, video is now king if placed in the suitable order, but essentially not just any video. Distributing your content via videos gives your consumers a more instantaneous content comprehension and awareness which is why around ninety six percent of people say that it helps them make their buying decision. A positive impression of the brand is left when consumers watch an interesting video, and this is according to a high percentage of people.

Successful selling is about building an emotional connection toward your prospective clients.

Refer to: imp source

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