3 Effective B2B Marketing Strategies Having an effective marketing strategy is essential for any business growth. However, many B2B companies do not have a solid strategy to help them win more and more customers. In this context, the customer is another business, so it’s important that you’re able to speak their language. The usual SEO, social media and PPC services are fine, but are they enough to reach your target audience? Are there other strategies that can be very effective when reaching out to other businesses? Let’s take a look at 3 B2B marketing strategies you can’t afford to ignore: Marketing automation systems
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Any business that does not utilize a marketing automation system is missing out. Email marketing was a simple thing in the past. You would just send out an email to your subscribers from time to time, and you’d get responses sometimes. However, it became necessary to collect as much data as possible as the need for insights grew. Marketing automation software helps you track your subscribers and their activities.
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With marketing automation, you can target the right people with the right messages at the right time. The days when you send random messages to random people and still not know their responses are now gone. Invest in an explainer video For B2B websites, having an explainer video is becoming a standard. A video creates a good opportunity for briefly explaining to the customer what your service/product is all about, and why they may find it useful. You also get to talk about your company, and in the process, add a human face to it. For this reason, an explainer video is useful for building trust, as your website visitors know who’s behind the business. Also bear in mind that many people have neither the time nor the attention span to read the tons of content you may have posted on the homepage. And what better way to summarize it all than an explainer video? High-value content Every serious business should have a blog section. your blog is the place to share valuable content and insights with your audience. When your readers see that you know what you’re talking about, a certain trust around your product/service develops. And as we all know, a customer is more likely to buy from you if they trust you. Publishing lengthier content in the form of white papers, eBooks, video courses, etc. is one of the most effective ways to establish authority. So it’s important that the emphasis is on quality rather than quantity. To increase reader engagement, be sure to also add some interactive elements such as quizzes, video, pop-up questions, etc.