9 Lessons Learned: Services

Color Psychology in Logos

It’s a fact that humans love color. This fascination with it doesn’t wane with time. This also conveys a message, evoke emotions and able to add brilliance to various things. Not only that, color also has a crucial role with logos.

The Optimistic Yellow

The color of the sun is yellow and it’s easy to understand with why yellow evokes feelings of clarity, optimism and warmth. Another thing is that yellow is a rich color and is most often associated with treasures and gold. With the fact that it is a bright color, it could easily stand out even at busy surroundings.

Confident Orange

Orange would be a color that doesn’t just let anyone pass without it being noticed. It could easily stand out in a crowd and has confidence of becoming the center of attention. Orange is also creative, enthusiastic and youthful. Orange also is a kid-friendly hue. It’s very effective at luring those with a sweet tooth.

Red for Energy

Red is capable of raising people’s pulse rate just by looking at it. This is a powerful color which is exciting, warm, urgent and sexy. It is also the color of romance, blood and classic roses. This is a color that’s often used in the entertainment industry.

Purple for Imagination

Purple is for royalty. This likewise conjures images of opulence, grandeur and mysticism. This can in fact activates one’s imagination and also enthralls people’s eyes. A brand that uses the color of purple is able to draw customers searching for an experience which is a step away from the ordinary. This likewise carries a sense of wisdom.

Blue’s Dependability

Just by sitting by the ocean on a clear day and stare up at the flawless sky will let you immediately know that blue is a calming color. It also signifies being mighty just like the sky and ocean. It also conveys the feelings of dependability, tranquility and strength.

Peaceful Green

Though earth is a blue planet, it however has a lot of green in it. Green symbolizes peacefulness and serene and likewise conveys the idea of growth. Whole foods also takes the advantage of it because people associates green with health.

White and Black for Elegance and Simplicity

The color black symbolizes professionalism and credibility, but it also can be edgy. White also is pure and clean. The use of both color will create a logo to which is timeless and is beautiful.

The psychology of colors is definitely a deep subject and is able to fascinate people.

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