How To Boost The Impact Of Your Digital Marketing Efforts?
Digital marketing is ever changing and as a marketer, it is vitally important to stay updated on these changes. Being able to manage all these changes and calculate the statistics necessary in analyzing them is not an easy feat and you’ll need all the help you could get. Well the good thing is that, there are plenty of applications available for your computer and smart phone intended for digital marketing which can get the job done.
Number 1. Wistia – this is a company that is providing video hosting services for different businesses. Say for example that you are more often than not utilizing video content (which you should), then getting used to Wistia app will undoubtedly boost your digital marketing efforts. In addition to that, this makes it possible to post responsive videos at high volume while offering in-depth statistics.
By being able to know the stats, this makes things easier to study and analyze the videos and help you to decide which ones are doing well and which you can get rid of.
Number 2. Keyword explorer – this is made by Moz, a marketing analytics software firm. Keyword Explorer is without a doubt one of the best keyword research applications that you can find these days. By simply entering the keyword phrase in the app, it will show you info that you need to know from the page ranking potential, related keywords, monthly traffic and many more. This is one of the tools that you will ever need.
Say for example that you constantly have digital marketing campaign, then this is something you probably should take a good look at.
Number 3. Hotjar – one of the vital factors that helped digital marketers succeed in digital marketing is being able to know the things that interests visitors and to what they’re clicking on. By having access to this info, you will be able to optimize your page and be able to convert traffic to sales. Fortunately, you can know where do users click on your page by making use of Hotjar.
Keep in mind, digital marketers who understand and know their users are more likely to be successful.
Number 4. ScreamingFrog – a big part of high quality digital marketing is proper auditing of the site. Being able to audit your website without the help of any tools or applications will probably just waste your time as there are plenty of things to be considered; if you have such, you can just divert this time on the more important tasks of your campaign that can skyrocket it to success. Well fortunately, you don’t have to do manual auditing of your site because with ScreamingFrog, the app will be doing the auditing on your behalf.