Law Firm Marketing Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. These restrictions do not apply to those other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. In law firm marketing, you have to follow the State advertising rules, as well as work with the public’s perception on legal services and lawyers, which is not the case with other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. Flat fee billing gives you the details that you need to budget for your law firm and the peace of mind knowing what you will have to pay for at the end of the day. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.